The food selfie phenomenon that is endemic along with the development of global internet usage has formed a
new communication culture which is a transformation of cultural changes that occur through a process of digitally
among the people. Through social media networking, culinary tourism is no longer merely a desire to taste the
delicacy of food, but has changed into a trend of food-related activities carried out through food selfies and
upload them in the hope of getting recognition from other individuals. The study uses descriptive qualitative
methods to get data about food selfie culture in urban communities. Individual motivation to use social media
by uploading food selfies is to establish communication with others in the media without limits and will feel selfsatisfaction for the existence and social imaging which eventually gave rise to a new culture in society
Lampiran:
budaya_food_selfie_pada_masyarakat_urban.pdf